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In Dubai, bigger apartments used to be the main selling point. Today, buyers are asking different questions. They want to know about the gym, the co-working lounge, whether there’s a kids’ play area, or even a hydroponic garden on the roof. In 2025, it’s not square footage that closes the deal — it’s the lifestyle that comes with it.
For a long time, “spacious layouts” were the go-to marketing hook. And don’t get me wrong, size still matters — nobody wants to feel boxed in. But more and more, I hear buyers trade a few extra square feet for something that makes their life easier. A smaller one-bedroom in a building with a great courtyard can feel worth more than a larger one with nothing but concrete around it.
Spend time with people looking for homes and you’ll notice the shift. Instead of asking, “What’s the built-up area?”, they’ll say:
These are the things people remember when they walk out of a viewing.
A few reasons stand out:
Developers have noticed this shift, and you can see it in new launches. Instead of just showing you the apartment, they show you “a day in the life” in their community.
It’s less about ticking a box (“we have a gym”) and more about defining a lifestyle for a specific buyer.
If you’re looking at ROI, amenities make a direct difference. Properties with better facilities rent out faster and often command higher prices. Tenants aren’t comparing one apartment’s square footage to another’s anymore — they’re comparing lifestyles.
Think of it this way: two identical apartments in size. One has a decent pool and gym. The other adds a co-working lounge and a rooftop garden that’s actually maintained. The second one usually fills faster and stays occupied longer. That’s where your returns come from.
Here’s where caution comes in. Some developers throw in features that look impressive in a brochure but don’t hold up in real life.
Buyers should always ask: will I (or my tenants) actually use this, or is it just a sales gimmick?
Amenities aren’t just numbers on an ROI sheet. They change how people live. I know families who picked a building simply because the courtyard felt safe for their kids. I’ve seen young professionals stay put because they could roll out of bed and work from the shared lounge downstairs instead of fighting morning traffic.
That’s the part people don’t always calculate, but it’s the part that keeps them loyal to a community.
When you’re weighing up projects, here’s what really matters:
Dubai real estate has always been about big statements — tallest tower, biggest villa, widest penthouse. But the way people live is changing. Square footage still matters, but it no longer seals the deal.
What sells homes today is whether people can picture their daily lives working inside and around that building. The pool where they cool off after work. The courtyard where their kids make friends. The lounge where they open their laptops.
That’s why, in 2025, it’s the amenities that tell the real story — not the floorplan.
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